It makes sense that an advertising blitz during the year’s most-watched event will boost your brand, but that wasn’t the case for automakers during the Rio Olympics. According to a brand interest study, automakers who spent the most money saw no improvement in consumer perception, Automotive News reports. YouGov BrandIndex looked at brand perception after […]
The post Automakers Shelled Out Millions for Olympic Ads That No One Talked About appeared first on The Truth About Cars.
No comments:
Post a Comment