His commercials were a sign of the times — desperate, struggling times that suddenly turned prosperous. In the 1980s, Ronald DeLuca was the hidden face behind an instantly familiar one — Chrysler Corporation chairman Lee Iacocca, who walked into his company’s own commercials to personally pitch front-wheel-drive K-car platform products to a recession-weary America. DeLuca, the advertising […]
The post “If You Can Find a Better Car, Buy It” — Ronald DeLuca, 1980s Chrysler Adman, Dies appeared first on The Truth About Cars.
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