This Week in Car Buying: Big spenders on incentives

Data comparing the amount of incentives as a percentage of a vehicle’s average transaction price compiled by Kelley Blue Book shows that the big spender on incentives is Volkswagen, as its looks to boost sales and put the diesel emission cheating scandal behind it.  The percentage of incentives to transaction prices of 17.8 percent at VW is a good 3.6 percent more generous than the next-closest brand which is Chrysler.

from https://www.kbb.com/car-news/all-the-latest/this-week-in-car-buying--big-spenders-on-incentives/2100001540/